December 17, 2025 – Chapter Meeting at Cleveland Whiskey

Program Details

Keynote Presentation featuring: Tom Lix, CEO Cleveland Whiskey

“Ramblings of a Serial Entrepreneur”

Session Description: Learn about the Cleveland Whiskey Journey, from basement experiments to international awards. CEO and Founder Tom Lix with stories of both the good and the bad along way.

About the Speaker: Serial entrepreneur Tom Lix is Cleveland Whiskey’s founder and CEO. He was the President and Chairman of application services provider Public Interactive® which he founded in 1995 (acquired by National Public Radio®) and the former President of Market Pulse™, a Cambridge-based database software company and subsidiary of Computer Corporation of America.

Previously, he was President/Chief Operating Officer of Connecticut based Yankelovich Partners, where he consulted for leading food, beverage, hospitality and entertainment companies including Guinness PLC, Proctor & Gamble, H. J. Heinz Company, Unilever, PepsiCo, The Clorox Company, Burger King, Harrah’s Entertainment and the InterContinental Hotel Group.  In addition, Lix has consulted to leading media companies and brands such as HBO®, Time magazine, and MTV Networks; travel and transportation companies including American Airlines, Amtrak and Northwest Airlines (now Delta); as well as service delivery and technology innovators that included American Express, FedEx® and Visa.

Lix spent some formative years in the US Navy where in addition to some early bootleg distilling; he was cross trained in nuclear physics and thermodynamics along with seawater/freshwater distillation.  A college dropout who hitchhiked across the country, fought forest fires in Alaska at the age of 17, and founded the first University sponsored Motorcycle Club in America.   He later earned his Doctorate in Business from Boston University.

Event Details/Registration

CONTINUING EDUCATION
The keynote presentation has been approved for 1 hour of CPE.