February 21, 2017: Chapter Meeting

Keynote Presentation

Keynote Speaker: Pete Fierle, Chief of Staff & VP of Communications, Pro Football Hall of Fame

Pete Fierle joined the Pro Football Hall of Fame in April 1988. A current member of the company’s executive team, he was promoted to Chief of Staff & Vice President of Communications in January 2016.  Mr. Fierle will speak on the great progress that is being made with the Johnson Controls Hall of Fame Village, a world-class and state-of-the-art $600 million development of the Pro Football Hall of Fame’s campus.  The new Hall of Fame Village campus that will surround The Pro Football Hall of Fame Museum includes extensive improvements of the Tom Benson Hall of Fame Stadium, a hotel and conference center, an NFL Experience exhibition hall and residences for Hall of Famers and retired NFL legends.

Professional Development Session

Presented by Deloitte

Topic: “Customer Engagement and Fan Loyalty”

Speaker: Pete Giorgio, Principal, Deloitte

Sports fans are extremely loyal and expect every touchpoint to be connected, coordinated and seamless. Businesses in other industries can learn from professional sports teams regarding customer loyalty and engagement including:

  • How to think holistically about their experience
  • Understanding your target audience
  • Recognizing customer loyalty

Event Details/Registration

Date: Tuesday, February 21, 2017


  • 4:00pm – Professional Development Session
  • 5:00pm – Networking Reception
  • 6:00pm – Keynote Address

Location: The Union Club of Cleveland (complimentary valet parking available at the Union Club)